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PODS Helps New York City’s Times Square Ring in The New Year

PODS for Business helped to alleviate the stress of throwing one of the biggest and most celebrated New Year’s Eve parties in one of the most highly trafficked locations in the world.

The Times Square Alliance

The Times Square Alliance works to improve and promote Times Square—cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century. Each year, the organization coordinates many large-scale events, including the world-renowned Times Square New Year’s Eve celebration.



From audio and visual gear, to guest handouts including, hats, scarves and mittens, to balloons, confetti and noisemakers—event organizers had an enormous amount of goods to store. 
Prior to a PODS solution, the organization would store event items in a nearby Times Square building. After several clogged and broken building elevators, as well as a decreased ability to efficiently allocate and utilize event staff and resources, the Times Square Alliance recognized it was time to look for an alternative solution.


PODS provided a custom solution enabling the Times Square Alliance to more efficiently store and manage event needs in support of the largest New Year’s Eve celebration in the country. Overnight installations of PODS containers prevented event workers from blocking streets during the transport and unloading of containers. Containers were dropped off on nearby sidewalks and streets, cutting down on the resources and time needed for loading and unloading. Inventory was delivered and pre-loaded into containers at a local PODS storage facility, then delivered to various event locations with products already inside, allowing event staff to reduce time and resources on-site.



The PODS solution increased on-site efficiency, saved time and streamlined operations for event staff at the Times Square Alliance. “Working with PODS alleviated all of the headaches and stresses of putting on such a big event,” said Gary Winkler, VP of Events & Programming at Times Square Alliance. In addition, there were no complaints from police, business owners, street vendors or local neighbors due to blocked streets and cars in the area—a marked difference from prior years. 

Considering price, convenience, accessibility and customer service, PODS was the clear solution to the storage and logistics challenge facing the Times Square Alliance.
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PODS Storage and Logistics Support for Times Square

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